good eggs workbooks

  • Book Design, Branding
  • 01 May 2014
  • University of Baltimore

Seminar is the capstone project for the Master’s in Publications Design in which teams of four students create a non-profit organization and all accompanying marketing materials.

Good Eggs educates fifth-through-eighth graders on agriculture and nutrition, and supports the farm-to-table movement. The workbook series is a student’s guide through the program– one classwork and one homework assignment per week, as well as extra activities for¬†field trips, note pages, and a final quiz– through each of the four grades.

This project won the Ampersand Institute of Words and Images’ Seminar Award for the class of 2014 based on strong branding, design and marketing strategy, and a comprehensive mission and business model.