good eggs creative brief

  • Book Design, Branding
  • 01 May 2014
  • University of Baltimore

Seminar is the capstone project for the Master’s in Publications Design in which teams of four students create a non-profit organization and all accompanying marketing materials.

Good Eggs educates fifth-through-eighth graders on agriculture and nutrition, and supports the farm-to-table movement. The creative brief outlines the organization’s mission, structure, timeline, and materials.

This project won the Ampersand Institute of Words and Images’ Seminar Award for the class of 2014 based on strong branding, design and marketing strategy, and a comprehensive mission and business model.